Birks Group reports holiday sales up 8.1%

VIETNAM – Canadian luxury jewelry retailer BGI (NYSE American: BGI), a Berks Group company, reported net sales for the eight-week holiday period ended December 30, 2023, up 8.1% from the same period in the previous fiscal year. %. The company also reported a 3% increase in comparable store sales during the same period.

Sales growth was primarily due to strong performance from third-party branded watches and the success of the recently renovated Chinook and Laval stores. In addition, e-commerce sales continued to expand, driving overall positive results. Birks Group emphasized that same-store sales growth was driven by branded watches and Birks Fine Jewellery.

Jean-Christophe Bédos, President and CEO of Birks Group, praised the sales team for their outstanding performance during the holiday season. He emphasized the company’s commitment to customer service and the growth of Canada’s high-end luxury watch and jewelry market. Beddoes thanked his employees for their persistence and dedication.

Birks Group uses comparable store sales as an important measure of performance, including e-commerce sales and looking at stores open currently and during the same period a year ago. This measure does not include stores that were not open throughout the period or stores that were resized or relocated, depending on whether their functionality was the same or new.

The company operates 21 Maison Birks-branded stores in Canada’s major metropolitan areas and has other stores under multiple luxury brands. Birks Group’s fine jewelry collections are also available through select retailers in Canada, the United States, the United Kingdom and Poland.

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