What will the banking experience look like in the next 5-10 years?

Vietstock – What will the banking trading experience look like in the next 5-10 years?

All experiences will happen anywhere and customers no longer need to go to the bank. And customers have no idea why they can ask for loans and investments so easily.

In a talk show titled “Technology “Changes” Customer Experience” organized by “Investment News”, Mr. Luong Tuan Thanh, Director of Technology and Digital Transformation, OCB Bank Say, we live in an era where technology affects every aspect of life. The average time a person uses a smartphone is about a few hours a day, and every month we go to an ATM or spend money. There are only 1-2 bank branches.

Mr. Thanh gave an example: Customers don’t want to go to the bank to do transactions when they wake up in the morning. They wake up and want to buy a house, a car, or save or invest. Banking through Omni will provide customers with the means to achieve their ultimate goals, while digital technology provides the means to make many administrative steps (traveling to the branch, meeting with the counter…) invisible. Customers will experience 5 star service very quickly.

Why are so many people afraid to save money online?

In fact, many customers see many benefits of online channels, but feel afraid and unfamiliar with online, which is also a factor that leads to reluctance to switch to online. In fact, from a security perspective, they are equivalent, but the customer psychology is different.

“With the online savings book, if you save for 1 year, if you open an all-in-one application and want to settle the balance within 3 months, is that okay? Or if I want to sell a laptop or half a laptop to someone else, can I do that? These questions demonstrate that we have very good products, but they must be created on an online channel so that we can manufacture them for our customers. That’s why we say there’s demand for both paper savings books and online savings books. But if we create a great experience online, customers will switch to online channels.

Some customers even asked bank staff to find another customer to buy their savings books, because many people need money within a period of time, but if they are all closed, they will lose all interest.So if we can do that and find customers, it’s no different than improving the customer experience.”, Mr. Thanh explained.

In the next 5-10 years, customers will no longer need to go to the bank

Mr Thanh said banking and financial services are like blood vessels, making people’s lives easier. Since it is a blood vessel, it will appear everywhere. In the next 5-10 years, whether it is an individual customer or a corporate customer, this experience can come anywhere and everywhere. Users can obtain financial services by chatting on the phone, through applications at home, in the car…

Services related to data and technology will help people be able to talk to the banking service itself, easily finding the best service through the data system. Understand the needs (know yourself better than yourself), and provide users with suggestions on retirement financial planning, investment areas, sending children to study abroad, etc…

“All experiences will happen anywhere, anytime, and customers will no longer need to go to a bank. This is the near future, and many banks currently offer these services, including through partners for business or individual customers.Customers also don’t know why they can ask for loans and investments so easily”, said Mr. Thanh.

Kandi