Social network platform X quietly stops supporting the ability to set NFTs as avatars

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Two years after its public launch, X began taking action to discontinue the functionality of NFTs as avatars on the platform.

As some X users pointed out, the social network appears to have stopped supporting NFTs as avatars for paying subscribers. This latest move marks a major shift in X’s development strategy.

Specifically, the photo frame for accounts with NFT avatars has been changed to a round regular avatar frame instead of a hexagonal one. Additionally, X removed the NFT keyword from its customer support page.

It is understood that the function of setting NFT as an avatar was launched for the first time on January 20, 2022, which was at the peak of the NFT cycle and began to show a downward trend. Additionally, it was one of the last moves pushed by former CEO Jack Dorsey before he resigned.

Using NFT as an avatar was once considered by many investors as a way to show acceptance of cryptocurrency and to “show off”, and a hexagonal avatar paired with expensive NFT is a way for many investors to confirm their assets.

However, after the social network platform changed hands, Elon Musk canceled many plans to integrate cryptocurrencies into the social network, including launching cryptocurrencies and his own cryptocurrency wallet platform. At the same time, he criticized the NFT avatar feature. The billionaire believes Twitter spends too much energy on useless things and ignores spam and bot accounts.

Twitter is spending engineering resources on this crap while crypto scammers are having spam bot block parties in every thread! ?

— Elon Musk (@elonmusk) January 21, 2022

Now, X’s removal of this feature may usher in a new NFT cycle. NFT has weathered the toughest times and will only rise from here. However, if this is true, many users have expressed regret, as getting support from a social network like Twitter with a large global user base is one of the important milestones in the collection process.

Regarding this issue, Kraken co-founder Jesse Powell emphasized: “Discontinuing support for NFT avatars on X is a step backwards for the industry. Reducing utility is always a huge loss.”

But some say the move is very consistent with broader trends observed on social networks, where enthusiasm for NFT integration appears to be waning. In a notable development, Meta, the parent company of Instagram and Facebook, stopped supporting NFTs in early 2023 after a period of private exploration of digital assets.

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