Intel and Qualcomm lead AI-based automotive technology at CES 2024

LAS VEGAS – The latest advances in artificial intelligence-based automotive technology took center stage during CES 2024, with major tech companies such as Intel (NASDAQ: ), Qualcomm, Google and others showcasing their contributions and innovations to the industry. Intel acquires Silicon Mobility SAS to enter next-generation electric vehicle battery technology. The tech giant is also developing a range of new chips to enhance in-car experiences such as voice commands and navigation systems, marking an important step towards more intelligent and interactive vehicles.

Not to be outdone, Qualcomm announced an update to its digital chassis platform. Qualcomm and Bosch have teamed up to launch a central onboard computer powered by the Snapdragon Ride Flex SoC chip that promises to push the boundaries of automotive computing capabilities.

Among other noteworthy announcements, Nvidia’s Drive Orin chips are now used by industry leaders Mercedes-Benz and Volvo’s Polestar. The company also announced plans for a more advanced Drive Thor chip designed for autonomous driving, a sign that cars may increasingly drive themselves in the future.

Mercedes-Benz shows off its MB. The operating system comes with the MBUX chatbot, designed to provide an interactive user interface. BMW has announced the upcoming launch of Operating System 9, which will be based on the Android Automotive operating system and will integrate Amazon’s customized Alexa Assistant to allow gaming while the electric vehicle is charging.

To integrate automotive and smart home technology, Samsung has partnered with Hyundai and Kia to integrate the SmartThings IoT platform. The partnership aims to allow drivers to control smart home devices directly from the vehicle.

Volkswagen is also making waves through its partnership with Cerence Inc. Starting in the second quarter of 2024, the introduction of OpenAI’s ChatGPT technology into its vehicles is expected to take smart vehicle interaction to the next level.

Google is enhancing its automotive software suite with updates to Android Auto and is currently beta testing the in-car Chrome browser in vehicles with Google integration.

These developments highlight the automotive industry’s major push for vehicles that are not only more connected but also equipped with smart features that promise to redefine the driving experience.

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